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LinkedIn, an efficacious networking application has recently availed the native video publishing option through which brands and businesses can execute video marketing and embed videos in their content as well. Independent content creators and bloggers on the site seeking job opportunities can now insert videos in their native content to further enhance their LinkedIn portfolios and sample works. Every business across the globe wants to strike while the iron is hot since this new content format opens a wide array of opportunities for effective branding and promotion on the application. You can now create intriguing promo videos for LinkedIn advertising that shall generate more traffic to your page like never before.

Statistics prove that LinkedIn shows about an 80% hike in B2B lead generation for your business. It is also an efficient business-to-business communication channel that facilitates community building and networking for potential business partnerships and sponsorships. You no more have to shed blood and sweat into strategizing and executing a video marketing strategy.  With the help of the new integrated marketing tools of LinkedIn,  you can now record a video directly from your smartphone camera and upload it to the application. 

Ensure that your promo video is comprehensive yet short in time-length since the application only allows you to insert a video no longer than 10 minutes. Thus, to convey the right message in this restricted timeframe, your video content must be well-strategized and executed. Various video-making applications and software purvey a collection of world-class templates for all your promo videos. You can easily customize and alter your video in the timeline of the application and generate a professional-looking ad video within minutes. LinkedIn also gives you a chance to analyze the performance of your video content for future enhancement and modification in your LinkedIn Advertising. 

You can view a complete breakdown of your audience’s reaction to likes, comments, and shares. It also provides a comprehensive analysis of your viewer’s distribution and composition, for instance, you can now analyze where you generate more traffic from and where your promotions run low. After analyzing the performance of your ad campaigns, you can modify your marketing strategies to yield better outcomes. You can also prioritize your leads and foster good B2C and B2B relationships. 

Here are a few video ideas that you can use for effective LinkedIn marketing

Videos that humanize your business 

Videos are a more personalized mode of communication as compared to images and other static feed on social media sites like Instagram and professional networking sites like LinkedIn. You can create intriguing testimonials, product reviews, and other user-generated content to increase customer affinity and enhance brand identity. While creating testimonials, you must use raw user-generated footage instead of using high-end production. Testimonials help customers trust your brand better. You can use various video-making applications to create a compilation of user-generated testimonials. Such videos enhance community engagement and retain loyal customers.

Share words of wisdom 

Another way to boost your audience engagement rate is by creating tutorials and Do It Yourself videos. You can give your viewers a step-by-step guide to using your tool or product. Business insights can help your consumers make the best use of your product. You can also share information about your business and updates on the latest discounts and offers to keep your viewers on loop. Since LinkedIn is a professional networking website, through knowledge-sharing marketing strategies, you can help other professionals and build a better rapport and brand identity. 

Videos with a storyboard

Local and international brands strategize Ad campaigns that go viral on the internet almost instantly because of their well-established storyboard. A video is an excellent storytelling instrument that can tell your brand’s story to the world. The storyboard helps you schedule shootings and execution of your strategies. Use intriguing narratives and heartwarming emotions to create a ten minutes ad film. Ads that tell a story are more likely to garner attention on social media than other promo videos. 

Effective CSR videos and Spokesperson videos that portray your brand values 

LinkedIn Advertising can be helpful for generating leads and turning potential prospects into loyal customers. Whether it is an increase in conversion rate or direct sales, you can yield the desired outcome from your ad campaigns by using influencer marketing. Having a spokesperson endorse your brand on social media helps viewers retain a better brand image and recognize you distinctly in the competitive crowd. 

You can also garner a larger share of the market-share pie by engaging in CSR activities and generating a video for social media that increases customer propinquity and enhances your business over time. 

Statistics show that Video marketing increase convergence rate dynamically and help in modifying your LinkedIn ad campaigns. Independent content creators can also profit from this native video inserter option and enhance their content quality on the site.