No matter what industry or business type you belong to, or what size of business you’re, a website is a must-have thing for all, provided you don’t want your competitors to leave you in the lurch. Web design being the core part of website has become one of the fastest-growing technology field over the last few years.

Businesses use web design to promote and market their brand, products or services over the internet and target the audience from all across the globe. They hire professional web designers to meet this purpose by developing a quality web design. An effective website layout and design can play a crucial role in increasing your traffic, which in turn results in higher revenues.

Regardless if you are designing a website for personal or commercial purpose, below are some most essential things you must take into account while designing your website:

Easy to Scan and Read

This is one of the most important factor to consider while preparing layout and design of your website. The font type, lay out and color scheme should be selected such that it make it easy for visitors to read or scan the website. Be careful while selecting the font size and style as well. The font type, size and color should go well with the background and the lay-out of the website.

Capital letters can be used to stress on any important point or word within the content, but not in all text. Text with capital letters is not convenient to read. Focus on alignment of the web lay-out. The text on the page should be aligned to the left side of the web page.

User-friendly Navigation

Any average user should be capable to browse all pages of your website and scan through the site easily and quickly. A good web designer place hyperlinks in a manner that the user can easily find them. Meaningful labeling is essential for all buttons, tabs and icons in your web design.

Highlight the navigational links to give users’ a hint; go with the conventional blue color for highlighting the hyperlinks. To distinguish visited navigational links, you may use red or purple color. You may italicize all the hyperlinks on your web page to distinguish them from heading and subheadings.

SEO-friendly Design For Better Visibility

If you want to improve search engine ranking for your website for more visibility, you need to ensure that your web design embraces quality and unique content, and right density of keyword throughout the website.

Incorporating SEO in web design will make your website more visible in search results, so you can get more traffic to your site and improve your sales. However, to meet this purpose, you need to find a web design company that has in-house team of web designers and SEO professionals.

Maintain Consistency

Consistency in lay-out and design should be maintained throughout the website. The title style, font style and size, color scheme, and design pattern should be uniform in all pages of the site.

Avoid Flash

The websites incorporating flash design take longer to load on server. In addition, the integration of videos and audio in web design may slow down the loading of the site. According to a survey, if a site takes more than 15 seconds to load, most of the users either move on other site or close the browser.

If you are looking for the ideal set off of cost and quality of web design, web design India is the answer. Hire a good web design company based in India to reduce your web design budget by 70% and ensure a stunning website that meets all the points listed above.

Author Bio: Kristina is a certified web designer. In her spare time, she enjoys writing and blogging online. She enjoys sharing her knowledge about web designing and benefits of choosing web designing India firms with her online readers.