The objective of any business is to attract and retain customers. Every entrepreneur must build a database of consistent customers for them to remain in business. However, this is not an easy task. You need to invest and apply various approaches to win customers. Referrals and testimonials are some of them.

As you know, business is a social affair. People are likely to buy products depending on what their friends are saying about them. Also, one will develop an interest in products they see others using. In the current era, video testimonials are becoming a common aspect. But you might be wondering whether it is a good idea or not.

To help you make the right decision, here are some ways that this approach can impact your business:

It will boost your business image

Your business image is a crucial aspect in this decade. How the potential customers view you determines their next step. A good business image attracts customers and increases your sales. On the other hand, no one would like an association with a business having a bad image.

A video testimonial can be a building block in shaping your business image. If it has great quality, it will reflect professionalism. When its quality is substandard, your business image will suffer. To avoid such an effect, you can opt for a video testimonial service from a credible provider.   

Best tool for building trust and credibility

Trust and credibility are the bloodlines of your business. When customers trust you, they will keep coming for more products or services. They will also recommend colleagues and relatives to consider what you are offering. However, building trust and credibility depends on how you present yourself to them.

Videos offer an opportunity to enhance credibility towards your products on potential customers. The video allows them to feel a touch of your offers from the current users’ perspective. Also, they can view the facial expressions and behavior of the customers. So, it is easy to convince them in trusting your products.

The secret to going viral

Want your business to go viral? No better way to realize this objective than using video testimonials. High-quality videos are attractive and increase the viewers’ interest. This aspect inspires them to share it with their colleagues on social media platforms.

As more people view and share the video, your brand go viral. This increases your brand exposure and awareness. Also, it enhances your SEO as more people search your business to understand it more. As such, if you want your business to go viral, consider utilizing video testimonials.

Opportunity to humanize your venture

Business is social interaction. People will likely buy more from you when there is a social touch and connection. In particular, customers feel more confident when they have a face-to-face conversation about your products. This objective is what video testimonials help you achieve.

 These videos bring a human aspect in your business. The customers get a real shopping experience as if they were in a brick-and-mortar store. The humanization of your business adds emotional connection and boost your sales.

Enhances conversion rates  

Despite investing in multiple marketing approaches, your business will not be successful if you are having zero or few conversions. Sales are the fuel that run your business. Without conversions, you were business will fail.

A video testimony might be the missing link between lead generation and conversion. Customers might be showing interest in your offers but fail to take the next step as they have never seen a customer using them.

By adding a video testimonial, you tell the brand story from the customer’s perspective. Customers can relate well with the narrator and are likely to purchase the product to have a similar experience. Hence, this type of video can be the magic bullet in boosting your conversion rates.

So, if you are yet to have testimonials in video formats, you need to consider taking that route now.