The answer is, of course not! Cold calling is alive, and well will be functional for a long time to come. Cold calling is one of the most effective ways to generate new business for your company. You don’t have to wait until people contact you; instead, you can take proactive steps and call them up first. It’s a strategy that many companies use to help grow their customer base and increase revenue. Yet, some think cold calling is dead or outdated, but this couldn’t be further from the truth! It could be argued that cold calling might be more critical than ever before. The following are the three best cold calling strategies you can embrace to increase your potential customers’ engagement and lead to conversion that outperforms your competitors.
1. Write the Perfect B2B Cold Calling Script
Did you know that your cold call script can increase your conversion rate by up to 80%? It’s true! All you have to do is use the right words and phrases. Here are some tips on writing a B2B cold calling script:
● Keep It Short
You don’t want to keep them on the phone longer than necessary, so keep your introduction brief and concise. Your script should be around 60 seconds or less.
● Be Polite
Using polite words easily wins the trust of your potential customers, who would be more willing to listen to you without getting annoyed or distracted. Once you grab the client’s full attention, convincing the client about your products makes it easy.
● Get Straight Down to Business
Do not beat around the bush and waste your potential client’s time. Go straight to the point without using unnecessary filler words or lengthy introductions. Be relevant and specific to the end.
2. Find the Right Working Schedule for Cold Calling
Finding the best schedule can help you achieve your goals and attract more clients. There are many factors to consider when choosing the proper cold calling schedule such as:
● Type of Clients Occupation
To find a working schedule, the first step is figuring out when your clients are most likely to answer their phones based on the jobs they do. For example, if they’re business people, they might be more available during work hours with a brief interval between lunch and dinner time.
● Ensure No Time Conflict
With a little bit of research and experimentation, you can develop a cold-calling routine that works for you and your business. It would be best to find a time that will work for you and your clients without overlap or conflict.
● Set Realistic Calling Hours
You also need to have enough time set aside in your day so that you can make enough calls without feeling rushed.
● Stick to Your Schedule
Once you have a good idea of what times will do best for them, pick an appropriate time window and stick with it every day or week. This way, there won’t be any surprises when you call – nobody likes getting called at 11 pm on a Sunday!
3. Take Advantage of Technology to Benefit from Cold Calling
Technology is all about connecting people, and it can be used to communicate with potential clients. To make cold calls more pleasant, try using technology to automate some processes. It can make the process easier and more efficient, resulting in more successful calls.
Furthermore, technology can make you do cold calling even without ever speaking to a stranger. Here’s how you can take advantage of technology to make calls:
● Prepare Calls Using Voice Recorder
Use a voice recorder to practice your pitch. This will help you sound polished and confident when you make the call.
● Automate Your Calls
Use a predictive dialer to automate your calls. This will speed up the process and make it more efficient.
● Make Voicemail Handy
Use voicemail drops to leave messages for potential clients. This will help you stay top of mind and increase your chances of getting connected.
Conclusion
Cold calling is not dead. It’s still a powerful strategy to generate new leads and grow your business if done right. The key to cold-calling success is finding the proper working schedule for you and your clients, using the correct script, and taking advantage of technology to assist with this process as much as possible. Cold calling still works if done correctly, and it requires some effort on your part!
