As the impact of mobile continues to be recognized, many businesses are integrating their mobile apps into their overall marketing strategies as well as business operations.
Nowadays, building and launching an app has become inevitable for businesses. Mobile apps offer tremendous benefits for businesses that include increased visibility, a platform for direct marketing, add value to consumers, build brand and recognition, improved customer engagement, cultivate customer loyalty, and stand out from the competition. Without a doubt, mobile platforms keep a company relevant and connected with consumers.
According to the 2017 Cross-Platform Future conducted by Comscore, average American adults spent 2 hours, 51 minutes per day on mobile. Smartphone penetration also ticked up to 86 percent. These impressive numbers underscore the importance of mobile platforms in today’s marketplace.
Given the significance of mobile apps, it is necessary for companies to review the strategies taken to market their mobile application. Developing and building a business app is winning half of the battle; getting the app stand out from the over 800,000 apps available in the app store makes up the other half.
Get your mobile app into the hands of your target audience and let it do its intended purpose with these marketing tips.
Identify your target market
SEO specialists at Miromind emphasized this as the first step in effectively marketing any business app. Study your audience. Know their demographics, such as age range, industry, geographic location, interests, and adaptability to tech. Make sure that you develop an app that is responsive to their needs and preferences.”
Use keywords effectively
You want your business app to be easily discoverable in the app store. Smartphone users organically search apps and you have to capture them by focusing on the keywords you use. Increased organic traffic means more potential downloads and eventual customers. Invest in keyword research and optimization, as well as implementing the latest app store optimization methods and techniques.
Enhance your online presence
Boost your mobile app’s presence by featuring it on your website as well as your other digital marketing platforms. Some companies even launch a dedicated, mobile-responsive website for their app. Some strategies that can prove helpful:
- Dedicate the landing page of your website to the mobile app,
- Post blog articles that highlight the features of your business application,
- Design interactive website banners with actionable content,
- Use email marketing to increase organic traffic to your mobile platform.
Choose the perfect time to launch the app
Timing is vital in launching an app. When done right, you can expect a storm of downloads. However, there is no “lucky day” for launching an app; it’s a matter of making the day lucky. To achieve this, begin advertising the official app launch date long before the schedule. Create buzz around your app through the use of social media. Send out teasers and exclusive offers. During the launch date, offer limited freebies and deals to the first users. Increasing customer anticipation is very important to make the launch a success.
Get user feedback
Customer feedback is important in making your app responsive to your target audience. Run a survey about your user’s experience. If possible, include an easy-to-fill response form in your app. Regularly ask your loyal customers about recommendations and suggestions. Read over the reviews in the app store. Take note of the common complaints and make sure to address them. Always keep your communication channels open so you can continuously revise and improve your mobile platform. Responding to the needs and preferences of your user base is vital to the success of your app.
Create video content
Visual content is very effective in digital marketing. Videos are an amazing way to showcase how your app works and how it can serve your customers. They are better than words and images since they provide a real glimpse of how the app actually works. Create videos that will guide users through the app’s features. Make sure to use high-quality videos and pay attention to the sequence of the video. Keep your videos concise, clear and professional, and post them in your social networking channels, such as Twitter, Facebook, Instagram, and Vine. Encourage sharing your video. If you can make viral video content, that’s even better!