It offers a range of services to help you maximize your group-buying strategy by bringing our expertise and industry best practices to the table. The search engines are no longer the primary gateway to a merchant website. Social networks, word of mouth, referrals and communities are becoming an increasingly important part of any customer acquisition strategy whether you sell locally or nationally.
They create tools and services for social engagement. They believe in new models of commerce and branding that go beyond setting up a site, paying thousands of dollars to Google for traffic, and waiting for the customers to wander in. It is believed in proactive ecommerce.
The tools let merchants and brands tap into social networks by creating novel ways for customers to interact. For example, customers who are interested in purchasing a product, but need more info now can tap into a community to ask a question.
Or they can recruit friends to drive the price lower on a group buy. The result is better decision making through social assistance. Their goal is to make customers your best sales people and give them new ways to interact with your store or bran
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